SQL NO, NoSQL

Yesss, finally a movement for SQL alternative for data persistence and retrieval! There 'can be' something better.
Why lumping SQL relational statements for searching data that are natively object oriented?
Why tables, inner-outer join, stored procedures, custering of relational tables? Data is to be managed in a language and approch in line with the way we manage them in memory.
Yes, we can do better then SQL and these guys have strategies, ideas and tools!
The issue is far too complex to be addressed by a Blog here, but the problem is real and new way to deal with data persistence and retrieval is here especially now with "cloud computing" and the need to manage Tera and Peta bytes. There is more then quey language and ORM (Object Relationak Mappings), RDBMS demostrate not to be able to scale, simply because the cost is exponential and the ability to spend in RDBMS clusters is not infinite.